YOUTH UNEMPLOYMENT
Youth unemployment is addressed and
referred to the rate of newly beginners who are unemployed or seeking for jobs.
It’s also one of the biggest issues generation youngsters are faced with from
the age of 18 to 28. In most cases the reasons of the employment are lack of
qualification, most young people don’t get to finish school or complete their
courses which in the professional world are seeking. We know that in order to
qualify for a job you have to have a qualification suitable for the position,
it might be being involved in an activity but in overall the must be a record
showing that you have finished your training or course which is an effort young
individuals fail to do. Secondly youth unemployment might be the results of
certain areas, meaning usually homeless or in rural areas young generation cant
access the right materials to study or get enough skills for jobs whereas in
urban areas there are big opportunities
to study and finish courses.
Now me and my group members where given a
task in creating a campaign intended on achieving a specific goal which is
creating a solution for youth unemployment. Our idea was to have a campaign
that will recruit young people, we focused mostly in Alexandra. In terms of
writing we composed flyers and posters, our purposes was to communicate with
the youth and get to collaborate and persuade them and how this has improved my
PR skills?
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| Alexandra township |
I got to learn on how important writing the right message in order
to share information and maintain relationships. One of the tools was media
engagement, for us to communicate properly with the youth, we suggested on
media engagement. We got to create a social network such as Facebook in order
to engage with the youth that meant we had to be always active to get followers
but the most important part was to convey our message and the purpose of our
campaign and also to rise up the issue of youth unemployment
.
In terms of relationships management our
campaign had approach the youth, we had to organize the day, place and the
materials we needed. The interaction with our stakeholders involved using
social media by also maintains our promises. Developing a campaign was the most
challenging part, we had to come up with the plan of a campaign and how we were
going to implement market and have the right message for the campaign. We
managed to design a campaign that recruits youth to work on events or volunteer
and get paid. In terms of strategy our plan for us to achieve was to get
sponsorship and get companies that will recruit the youth for them to get the
experience and skills.
